Show my soul // soulcycle

What I did
Social Strategy // Creative

About the brand
A boutique fitness studio founded in NYC, with more than 88 studios throughout the US and Canada. 

The ask
A set of creative concepts for SoulCycle’s social with the aim of activating their online community of riders, increase brand awareness and engagement. 

The solution
Social first solutions that aim to drive business objectives for SoulCycle. Utilizing innovative social formats to capture the attention of Soul’s followers, using tools such as shoppable content, stories and live.