Show my soul // soulcycle
What I did
Social Strategy // Creative
About the brand
A boutique fitness studio founded in NYC, with more than 88 studios throughout the US and Canada.
A set of creative concepts for SoulCycle’s social with the aim of activating their online community of riders, increase brand awareness and engagement.
Social first solutions that aim to drive business objectives for SoulCycle. Utilizing innovative social formats to capture the attention of Soul’s followers, using tools such as shoppable content, stories and live.