Turning a new leaf // leaf
What I did
Photography & Videography // Production // Website Creation
About the brand
A locally owned health food restaurant located in Bushwick, Brooklyn.
A website to raise awareness and increase online ordering. Full development of the website including Art direction and photography.
I created a scroll through website for Leaf with simple copy and a lively art direction. Aiming to inform customers about their organic, fresh produce and compelling background. The art direction consisted of top down shots with soft colored backgrounds. The props were ingredients used in their bowls.
Going from having no digital footprint, after launching the website, Leaf got 250 unique visitors in its first month organically. Month over moment the growth of unique visitors was +94%. Due to the website, online sales grew 18% during the last quarter of 2018.