firefly festival // Fuse TV

What I did
Photography // Production // Management

About the brand
A Hip-Hop based tv channel. Watched by over  71.4 million households in the US (61.4% of households with TVs).

The ask
A social activation and coverage for Firefly Festival in Dover, Delaware.

The solution
A full coverage plan of the festival to coordinate all content captured of the desired acts. Managed a team of three photographers and videographers to cover the festival.

The results
Increased organic engagement in 6% during the festival’s weekend