dark archangels // evil and love

What I did
Website Rebrand // Art Direction // Production

About the brand
A boutique tattoo studio in Greenpoint, Brooklyn and Lower East Side, Manhattan.

The ask
A rebranded website with a modern art direction and imagery. Full creative freedom was given.

The solution
Working along with the founder, we created a tailored website to his studio with a renewed art direction. The inspiration came from a ‘dark divine’, which was brought to life by the classic tattoo artist’s black gloves. The lighting used was a top down, simulating the ‘heavenish’ feel. The artist profile shot also fell into the dark divine, with their face expression reflecting their personality.

The results
Brought in 1,000+ (250% increase) unique visitors a month with a conversion rate of 33%. Decreased the website bounce rate to >3%